We have designed your stand; everything is looking great and the day has arrived. Now the success of your exhibition is down to how you and your team man the exhibition stand. Running a stand at a tradeshow or exhibition is hard work and can often be exhausting.
No one wants to see all their planning and preparation go to waste so we’ve put together this two-part post of six tips to help make your investment in trade shows and exhibitions more productive, more profitable, and even more rewarding.
Never go alone
Running a stand at an exhibition or trade show is a full-time job because you simply cannot afford to leave your stand unattended. An unattended stand means a lost opportunity for income. In addition, you can only speak to one customer which further reduces the opportunity to draw more customers in and close more deals.
Arrive early and dressed appropriately
Whatever you do don’t be late, and don’t be on time either. Arrive as early as possible and make sure you look the part. First impressions are important and if you have gone to the trouble to have a stand designed by the best, you need to look your best. You should also consider the venue itself, some venues can be ice cold while others too hot, so try and dress appropriately.
Familiarise yourself with the exhibition before it opens
Since you’ll be at the venue nice an early, use this time to familiarise yourself with the exhibition. This can be useful not only for yourself and your team but to your potential customers. You will be in a better position to filed visitor questions and make connections when you know where everything is. It’s also a good time to look out for competitors and potential partners.
Don’t miss part two of our post where we look at three more tips for exhibition success.
Are you looking to take this year’s exhibitions and tradeshows by storm? We have the expertise to get the job done. From design and build and to the manufacturing of exhibition stand, The Exhibitionist has got you covered. Contact us for more information today.