With the new year well established and a fresh season of exhibitions and shows ahead of us, it can be tricky to know what creative direction to take your new trade stand in. Our experienced design team at The Exhibitionist is here to help with top tips for the best exhibition stand trends for 2022.
1. Environmentally Responsible
With climate change and global warming on the minds of many, it’s more important than ever to create responsible and environmentally-minded exhibition stands. By designing with recyclable materials in mind and building structure with a reusable aluminium framework, we ensure that the impact of each of our trade stands is minimal. Many of our clients plan their stands into multiple shows, and by incorporating clever design elements using modular structure, we can further minimise potential waste whilst retaining a fresh layout.
2. Socialising in Real Life
As people get back into the office, meeting colleagues and clients in real life we can only expect the same for our industry. Exhibitions provide a fantastic opportunity to socialise, meet new and existing clients and get back out to showcase your product. Most of our recent stands have been designed with plenty of space to get more visitors and colleagues onto the stand.
3. Hybrid Interactive Experiences
Combining physical and digital interaction is the main difference to note in the exhibitions space. Engaging experiential content will stick in the minds of your stand visitors, and by linking it to digital, provide a touchpoint back to your brand long after the show. Read more on our expectations for post-Covid exhibitions here.
4. Accesible and Inclusive
One of the most important factors when creating a space is that it is accessible to all. Wherever possible, we design our stands with durable ramps and plenty of space for wheelchair users to get around. We inspect our stands to ensure that the build meets our quality control, meaning no sharp edges and no tripping hazards. We also ensure that any features, such as screens, are at optimal heights for viewing to maximise your digital content exposure.
5. Less is More
One of the biggest trends in design right now, the stripping down of unnecessary detail and providing a direct message is proving to be very popular. Within the exhibition space, this means vibrant graphics that are often single colours or simple gradients. We’ve seen the amount of text on walls go down dramatically, with many brands opting for a single logo and perhaps a brief tagline only. This all means that the focus is on the product or service presented by delegates on the stand, creating more meaningful relationships.
6. Interactive Screens
We’re seeing more and more content for screens with brands eager to promote their offering digitally. Although video content can help to catch the eye, using interactive screens adds an extra level of buzz, providing a platform for data capture or product catalogues. Whether integrating an iPad into a podium or mounting a large touchscreen to the wall, screens are one of the best ways to draw in engagement.
We've only covered a small portion of what's to come and how we could be seeing changes in these spaces.
Get your expo stand from The Exhibitionist
We specialize in actualizing your ideas, showcasing your brand and displaying your products and services for optimal results. We cater for experienced and first-time exhibitors. We are the design professionals who will step you through the process carefully to make sure you optimize your exhibiting results.
We can assist you with any type or size of stand for your next exhibition, we bring your vision to life. We use the highest-quality materials and bring our expertise to the table to create vivid and memorable spaces that meet your needs and expectations. We operate all services in-house, from design to installation. Contact us to get started on your next showcase stand.
The Exhibitionist for all your exhibiting requirements.