An exhibition is a unique opportunity to showcase your products and services and, your exhibition stand is your platform to interact with your target audience which is why you need to stand out from the crowd.
To get the best results from your exhibition experience your stand needs to be polished and professional. But in order to achieve this there are a few crucial mistakes to avoid. In this two-part post we will look at six of these.
Not understanding your goals and purpose
Before you sign up for a show or rush out and enlist the services of an exhibition professional, you need to be clear on your goals and purpose. To get an idea of what we mean you should ask yourself the following questions: Why are you participating in this event? What do you hope to achieve? Who will be attending the event? and what is the nature of the exhibition? The answers to these questions will help you gain some perspective and clarity.
Cutting corners
Your exhibition stand needs to make an instant impact and grab the attention of your target audience which is why you cannot afford to cut corners. Opting to design your stand in-house or choosing the cheapest design option may seem cost effective in the short term but in reality it could cost your brand a lot more.
Choosing the wrong design company
The only way to avoid this mistake is by conducting extensive research. Ask around and find out who the best in the business is. Once you begin to narrow down your candidates look through their portfolios and ask lots of questions. A good design company will try to get to the heart of your brand and create a unique stand that is tailored to your requirements.
Don’t miss part two of our post where we look at three more exhibition stand mistakes to avoid.
If you’re looking to make a lasting impression with your exhibition stand, we have the expertise to get the job done. From design and build and to the manufacturing of exhibition stand The Exhibitionist has got you covered. Contact us for more information today.