An exhibition is a unique opportunity to showcase your products and services and, your exhibition stand is your platform to interact with your target audience which is why you need to stand out from the crowd. To get the best results from your exhibition experience your stand needs to be polished and professional. But in order to achieve this there are a few crucial mistakes to avoid. In this two-part post we will look at six of these.
Poor signage
Signage is important for creating brand awareness and recognition. Once you know where your stand will be located you need to think about how you will position your signage. You want your target audience to be able to find your stand so your stand design needs to be done in such a way that it enhances your signage.
Not making the best use of space
Failing to use your space effectively represents a missed opportunity to showcase your brand. If you are fortunate enough to have a premium space to exhibit in you need to work with your exhibition professional to design a stand that maximises this opportunity in an eye-pleasing and balanced way.
Unorganised interior display
The only thing that should be on display are the things that represent your brand and showcase your products and services. An unorganised interior display detracts from your offering and can turn even the most well designed, aesthetically pleasing stand into a disaster. Work with your exhibition company to design a stand that keeps personal effects, cords and other unsightly elements in order and out of sight.
If you’re looking to make a lasting impression with your exhibition stand, we have the expertise to get the job done. From design and build and to the manufacturing of exhibition stand The Exhibitionist has got you covered. Contact us for more information today.