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Modular Vs Custom Exhibition Stands

Exhibitions and trade shows are prime events for showcasing your business and demonstrating your proficiency and talent! That’s why it’s so essential to present an attractive and memorable stand that will draw in customers. Custom and modular stand designs are two of the most popular stand models currently available, and each has their own advantages. Modular stands are quite popular among exhibitors because of the excellent adaptability, as they can be altered to contain certain points of purchase and has movable units. Custom stands are custom built by a stand designer, using a tailored design and building process and are generally created with one event in mind. Custom stands are known to offer a wide range of stylistic possibilities, the potential for a unique look as well as powerful brand representation.


The choice between modular and custom exhibition stands will depend on the needs of your business, as well as the type of event where the stand will be used. Here is a quick look at some of the similarities and differences between custom and modular stand designs…


The similarities

Both modular and custom exhibition stands enable a consistent look and brand image. A consistent look and brand image is important for maintaining brand identity and keeping the image of your brand clear in the minds of consumers. Custom stands and modular stands can be designed in a wide range of materials and there are many design options for these stands.


And the differences

Modular stands are much easier to set up and dismantle, compared to custom stands. Custom stands are the most difficult to set up, primarily due to the wall panels and large structures involved. Custom stands generally require the services of a specialist team to set up and dismantle, while modular stand setup is easier and can often be done by your own sales team. The setup process of modular stands is generally much shorter than that of custom stands.


Modular stands are, as a general rule, more affordable than custom stands. Due to the materials, construction process and nature of custom stands, they are often pricier.


Custom stands are more durable and hardier than modular designs, as they are made from heavy materials like wood and metal. As modular stands are made to be moved, they are made from lightweight materials, which often requires maintenance.


Modular or custom, what to choose? If you’re struggling to decide, have a chat with your stand designer- they have years of experience and can often guide you to the right solution for your needs.


The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From design and build to the manufacturing of your exhibition stand, The Exhibitionist has got you covered.

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