Outdoor exhibitions and trade shows, like the SA Motoring Experience, present exhibitors with the unique challenge of competing for guest attention in an event that is often filled with stimulating things to do and see. While this may seem daunting it also presents and exciting opportunity for you to think outside the box and connect with your customers in new and exciting ways.
Exhibiting outdoors is a different beast and to make the greatest impact and stand out from the crowd it helps to get the basics of outdoor exhibiting right. In this two-part post, we look at six tips and tricks to make your SA Motoring Experience a success.
Invest in a durable stand
Not only does your stand need to be creative and imaginative, so you can grab the attention of passers-by, it needs to be durable for the outdoor experience. Make sure your stand is made from non-corrosive materials and is durable enough to withstand a range of weather conditions.
Practice setting up your equipment beforehand
You should always practice setting your outdoor display equipment before your event. You don’t want any unexpected surprises or miss any steps that are critical for your stand to be secured and set up correctly.
Pack for unexpected weather
Most outdoor events are spring or summer affairs with that said its best to pack for unexpected weather conditions. Ensure that your stand is a haven from the blazing heat or an unexpected downpour. You may event want to create a little space that provides some shelter for guests which is a great way to get people to your stand.
Don’t miss part two of our post where we look at three more tips to help you pull off a successful outdoor exhibition.
Are you looking to take this year’s SA Motoring Experience by storm? We have the expertise to get the job done. From design and build and to the manufacturing of exhibition stand, The Exhibitionist has got you covered. Contact us for more information today.