Mall activations are becoming more popular for companies looking to capitalise on this direct marketing tool to showcase new products and services, educate consumers and drive sales. Here is how it can power up your brand, too.
Interact with Your Target Market
Malls guarantee a steady flow of foot traffic and represent the ideal ground to target directly potential customers. Shoppers are already prepared to interact with brands and spend their money in malls, making it easier for your brand to ‘break the ice’ and promote your offering to interested passer-bys.
How to do it right: Focus on educating the customer and providing solutions to their problems at the stand, rather than just pushing out product. Customers at the mall are more inclined to learn about your offering and test your products.
Think Technology and Engagement
The latest in mall activations are interactive, creative and engaging stands. Think out-of-the-box. Use customised branding elements and eye-catching displays. Showcase a mix of best-sellers and new products. Employ technology in creative ways. Aside from the now must-have interactive multimedia displays, think innovative gamification (app games), celebrity encounters, and social media-run competitions and giveaways.
How to do it right: Use positive and vibrant promoters to present your brand in the best way possible and get visitors to engage via multimedia and social media apps. Don’t just showcase technology for the sake of it.
Drive Instant Sales
Mall activations have a dual purpose: create brand awareness and customer engagement, and generate product sales. Malls are a fertile ground for instant sales generation, as shoppers are already in the buying mindset. Brands can expect quality leads with higher spending habits.
How to do it right: Rely on a variety of marketing elements to showcase the brand’s proposition and move your prospects from qualified leads to buying customers. Rely on specific campaigns and holiday/seasonal promotions to support your sales drive.
The Exhibitionist can assist your brand with mall activations by creating custom and modular stand displays at various locations across South Africa.
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.