What event and exhibition trends can we expect in 2020? Conferences, trade shows and exhibitions are crucial events for any business and as a business owner, you want to ensure that you stay up to date on what is new and trendy. Read on to discover three great trends that are perfect for your 2020 exhibits and events.
Sustainability
It’s cool to care, and sustainability has quickly become the latest and greatest event and exhibition trend. This trend has been picking up steam over the past few years and has quickly gone from a nice-to-have to an element that demonstrates your company’s corporate responsibility and business values.
Ensure that your exhibition stand is more environmentally friendly by making use of local vendors and businesses, reusable and modular designs, sustainable materials, recyclable packaging and more.
Event tech
The world is increasingly connected, and exhibitions and trade shows are no exception. In 2020 it’s likely that mobile apps, custom-websites, virtual reality, social media check-ins, online registrations and other technological features will remain popular.
Artificial intelligence, augmented reality and virtual reality are tools that are likely going to feature more and more as we head into 2020.
Add fun and useful tech to your exhibit or booth by including interactive presentations, touchscreen displays and virtual reality. These tools can increase the amount of time that attendees spent at your exhibition stand and can create a powerful impression of your business and offering.
Experience-focused stands
Event attendees are tired of seeing the same old booths and experiencing the same old thing, which is why unique, interactive and immersive customer experiences are going to make waves in 2020. Attendees like customer experiences that are sensory and visceral, and which allow them to connect with your brand in a more in-depth way. Live demonstrations and product demonstrations are very valuable and allow you to engage with customers in a memorable way.
Guests love being able to interact with products and services, and by creating multi-sensory, interactive experiences, you are ensuring that attendees will remember your business, and likely talk about it too, spreading word of mouth and compounding brand awareness.
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.
Contact us today to get your quote for your next exhibition stand! Our specialised service is sure to leave you thrilled with the final result. Contact us on 087 551 1555 or send an email to sales@theexhibitionist.co.za today!