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Why Should You Have A Pop-Up Store

Multi-Channel selling is becoming more and more popular. It is not a bad idea to have more than one sales channel for your products or services. You may be doing pretty well in the digital realm of online sales, but a pop-up store could give you that much-needed sales boost.

A pop-up shop is a temporary retail activation. It has the potential to be put up for a day only or could be installed for a couple of months. It allows vendors to sell their products without the issues associated with committing to a lease, managing swarms of employees or needing to find constant ways to get foot traffic to your doorstep.

Pop-up stores come in many forms, including a store-within-a-store, a booth at shopping malls, fairs, farmer’s market or other mass gatherings.

The reasons for having a pop-up store include:

1. Additional revenue stream

If you have an existing e-commerce business, a pop-up store is a great way to venture into having an extra revenue option. It offers a unique opportunity for your company to experiment with offline sales.

The advantage is that pop-ups don’t cost nearly as much as traditional storefronts. If you happen to be in the right place at the right time, you could bring in a substantial profit while avoiding the risks traditional retailers face on a daily basis.

2. Location flexibility

As opposed to using a long-term physical space, a pop-up store allows you to go wherever your customers are.

3. Ideal for holiday-specific or sale seasons

61% of shoppers state that seasonal products are the main reason to shop at pop-up shops during the holidays (PopUp Republic report). These holiday pop-up stores are great for promoting new products, testing out an emerging market, liquidating surplus inventory or enhancing brand awareness while keeping costs as low as possible!

"When done properly, pop-up shops deliver long-lasting, long-term brand experiences, and they afford the opportunity to engage potential customers in a manner that leaves a lasting impression,” says Ray Hartjen, Marketing Director at RetailNext. We couldn’t agree more!

The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.


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