Updated: Jun 1, 2020
Exhibitions are a big deal for any business, representing investments of time and resources, which is why it is crucial to have your staff trained and ready to do all they can to boost your business. Here are our handy training tips to get your exhibition team prepped to create a valuable exhibition experience!
Tip 1: Pre-show briefing
A pre-show briefing is perhaps the most critical training you can give your exhibition team- especially if you have employed temp workers just for the event. A briefing session enables you to communicate your exhibiting strategy to your staff, and explain to them what you want to achieve, who your target audience is, give a good overview of your services and products, provide any information they might need and generally initiate them into your business.
Tip 2: First impressions are crucial
The first few seconds where a prospective client enters your exhibition space are critical. This can make or break the exhibition experience for them and set the pace for all future interactions with them. Make sure to remind your team to be welcoming and attentive, ready to help any visitors but without being too pushy. This is where stand design is also a crucial element: well-designed stands build up a good impression of your business, encouraging visitors to linger and interact with your team.
Tip 3: Don’t forget about stand etiquette
Exhibition stand etiquette is an integral element of a successful event. Exhibition stand staff need to be neatly dressed, well groomed, attentive and friendly. All team members should be given clear guidelines on how to behave- no cell phones at the stand, no idly chatting with colleagues when clients are present, no eating or drinking at the stand or slouching around. Remember, your staff members are an extension of your brand, representing your values and your business practices
When showcasing your brand with an exhibition stand, don’t forget about your stand staff- the positive efforts of a well-trained team can be invaluable, just as poorly trained staff can sink your efforts!
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the selection of exhibition stands, The Exhibitionist has got you covered.
If you are looking to make a lasting impression with your exhibition stand, we have the expertise to get the job done. We have offices in Johannesburg, Cape Town and Durban, ensuring that we deliver incredible service all over South Africa.