The end of the year and the following first months are a busy time to strategise, plan and budget for the next year’s trade show and exhibition calendar. Should your business use a similar approach in the new year?
We look at two key trends for successfully exhibiting in 2018 to help you with your strategy.
Keep Technology Top of Your Mind
Technology is still the key enabler for trade show visitors to connect and engage with your brand on the trade show floor. Visitors expect information to be delivered in an innovative and exciting new way, especially if they are somewhat familiar with your products and services or have attended similar shows in the past. Use technology to your advantage to deliver your brand message, educate and entertain audiences in different ways.
ü Incorporate social media channels and starts conversations with your audience
ü Enable touchscreen devices to draw crowds to your stand while also gathering their information
ü Devise an easy-to-use and fuss-free payment gateway system to allow visitors to purchase your product and service at the show
ü Use high-tech AV equipment to showcase your offer in an attractive manner
ü If the budget allows, consider how you can make use of the latest interactive technologies such as virtual reality (VR) to wow audiences
Add a Personal Touch
As a brand, you want to differentiate from your competitors and provide a unique experience for trade show visitors. You can do that by opting for a custom exhibition stand solution with a unique look and feel that fits your brand and investing in people to deliver your message honestly and compellingly. Use a personalised approach to planning your interaction with the audience at the exhibition.
ü Capture the essence of your brand via an innovative custom booth design that creates buzz and incites conversation
ü Engage the visitors with unique product displays and other exclusive elements at your exhibition stand
ü Focus on quality human interactions by properly training staff on your brand story and product offer
ü Use a mix of technology and personal attention to draw visitors at your stand – do not rely on technology alone to do the work
ü Drive authentic conversations with your audience around their specific needs
Focus on innovative solutions, connected technology, and personalised experiences that support your brand’s promise to stand out from the crowd in 2018.
The Exhibitionist focuses on the design,build and manufacturing of bespoke exhibition platforms.
From design and build and to the manufacturing of exhibition stand, The Exhibitionist has got you covered.