Trade shows and exhibitions represent invaluable opportunities- opportunities to forge new business relationships, attract new clients and drum up publicity for your brand. They offer incredible potential for brand expansion and growth and require an investment of time, money and effort. That’s why it is so crucial to get it right- even before you actually exhibit at a trade show, there are steps that you can take to ensure that your stand is a success.
1. Set goals
Before you even sign up to attend or participate in a trade show event, consider the outcomes you would like to achieve. Make sure that those outcomes align with your overall marketing objectives and business aims. Come up with specific goals for your business.
2. Know your audience
When venturing into trade shows, it’s crucial to know who your audience is and how you can reach them. Who are you targeting with your trade show display? How can you best connect with them?
3. Plan
Planning is critical to exhibiting success and will determine how your stand and event turns out. Before designing your stand, hiring event staff and finalising everything for your trade stand, it is crucial that you do some research about the event or trade show you’re attending, including the rules, the size of your stand, the location of your stand and more. If necessary, contact the organisers of the event to get all the in-depth details that will help you create the perfect stand.
After you have all the details, create an event strategy brief that identifies the theme for the show, individual roles, what needs to be done, and how it will be performed. Communication is key here- your entire team needs to be on-board with what needs to happen.
4. Set measurements in place
It’s essential to be able to measure the success of your exhibition stand and how it enabled you to reach your goals. Before the event, decide how your business will measure its success at the trade show and establish a follow-up plan to make the most of your participation.
5. Choose your ideal stand
Once you’ve done your research, set up your plans and prepped your team, it’s time to meet with your stand designer to set up your stand. Choose a stand design that works for your needs and your location size. Invest in a high-quality, attractive booth design that will attract people and showcase the best your business has to offer! It’s important to work with a professional stand designer who knows what they’re doing: working with an experienced and trustworthy stand designer will save you a great deal of time, strain and annoyance.
The right trade show and the ideal stand solution for your business can add significant brand value to your company and generate high-quality leads. A qualified exhibition stand supplier can assist you in finding the ideal fit for the considerable time, money and energy invested in an exhibition.
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.