Outdoor exhibitions and trade shows, like the SA Motoring Experience, present exhibitors with the unique challenge of competing for guest attention in an event that is often filled with stimulating things to do and see. While this may seem daunting it also presents and exciting opportunity for you to think outside the box and connect with your customers in new and exciting ways.
Exhibiting outdoors is a different beast and to make the greatest impact and stand out from the crowd it helps to get the basics of outdoor exhibiting right. In this two-part post, we look at six tips and tricks to make your SA Motoring Experience a success.
Invest in good quality flags and banners
Because your exhibiting outdoors you need good quality flags and banners that are not only durable but easy to clean. Ensure that you keep your banners and flags in pristine condition by washing them at cool temperatures and replacing them as soon as they start to look faded or ratty.
Run a competition
Competitions and promotions with quality prizes are a great way to attract visitors to your stand especially in an outdoor exhibition that is filled with attractions. A stand without any form of engaging activities wont grab the attention of attendees because there’s so much to do they may feel like they’re missing out on other things by stopping at your boring stand.
Consider branded clothing
Consider investing in exciting branded clothing for your staff. Not only will you stand out from the crowd but if you add a fun element like quirky phrases or questions to your t-shirts you could just get people coming up to your staff (no matter where they are on the grounds) to find out more about your offering and the location of your stand.
Are you looking to take this year’s SA Motoring Experience by storm? We have the expertise to get the job done. From design and build and to the manufacturing of exhibition stand, The Exhibitionist has got you covered. Contact us for more information today.