You have secured your spot at the best exhibition in your field, and your custom-designed stand is ready to go, but your fancy gadgets and spinning light shows will not make your stand a success if there is no foot traffic and audience engagement.
So how do you ensure that visitors make your stand a priority?
Here are a few ways to help you get more foot traffic to your exhibition stand.
1. Host a competition
Everyone loves winning, and you are bound to get more foot traffic to your exhibition stand. You can incorporate your brand into the prize such as a product or service that you offer. This can also help you weed out the uninterested people and lead to you landing repeat client. It's a win for both you and your future client.
2. Free Wi-Fi and charging stations
Having a charging station or free Wi-Fi at your exhibition stand is a sure-fire way of driving traffic to your display. With today's smartphones needing regular charging and everyone wanting to be connected to the internet at all times, these two tactics will make your stand quite popular especially among young people. Offering free Wi-Fi to your visitors can benefit you as well. You can take email addresses and phone numbers in exchange for 15-30 minutes of Wi-Fi.
3. Give away free samples
Freebies will always attract the attention of exhibition visitors and will drive traffic to your stand. So how can you grab your visitors' attention? The most important thing to remember is that your aim is to generate leads and clients. The freebies should reflect your brand and make visitors want to see more from you. Keep things simple with a goodie bag that represents your bag. Throw in a few sample products, and you'll be good to go.
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.