You only get one chance to make a good impression when meeting someone, and this is just as true when applied to exhibition stands! In the environments of an industry event, tradeshow or fair, exhibition stands are the first reference point for new and potential clients! Stand designs signify significant investments- an investment of time, money and creativity! Which is why it is so important to get that picture perfect first impression and wow attendees! Here are three of our favourite tips for getting that first impression right!
1. Tidy workspace
Clean and tidy exhibition stands are crucial for any business. The stand needs to be pleasant to look at, with an attractive design and uncluttered space. Construction is critical, as an ill-fitted and messy design will undoubtedly leave visitors in question of your professionalism. A professional and experienced stand design partner is therefore invaluable, as they will have the experience and team needed to ensure a well-crafted end result.
It’s not just the stand design that has to be perfect- your team needs to be spick and span as well! Exhibition staff must be well-dressed, polite and approachable, ready to assist interested parties and able to benefit the image of your company. Pre-empt any potential staff issues by having a thorough briefing with your team before the event, with clear instructions as to preferred conduct and contingency plans for when things go wrong. Support your staff by providing them with all the information they might require and establishing open communication lines.
It’s crucial that attendees feel welcome at your stand, and heartfelt interactions can go a long way in creating bonds with your consumers!
Human beings are easily distracted, and at any events, there will be numerous other competitors vying for their attention, which is why you need to ensure that your stand draws attention and maintains interest. A stand creator with a talented graphic designer is invaluable, as they are experienced in designing attractive and thoughtful designs that work with the stand layout and event type.
Keep it clean, have a well-trained team and focus on originality- three simple tenets that will boost your stand memorability and ensure that you make a great first impression with your stand!
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the selection of exhibition stands, The Exhibitionist has got you covered.