The size of your exhibition stand is probably one of the first things that come to mind when booking your trading space at an exhibition or commercial show. So how do you choose how much floor space do you need to promote your business? We look at three factors that should help you in making the right decision.
1. What is your budget?
First, consider your budget. Generally speaking, you will have to pay for the ground surface you occupy in square metres, and the shell or exhibition stand itself. A customized booth will be, of course, more expensive than a standard cubicle. If in doubt, it is a good idea to strike a balance between the actual floor space size you occupy and the costs with the design and build of the stand.
If you exhibit frequently, keep in mind that a modular solution, which offers the same design and structure that allows you to transition from small to bigger shows, is less expensive than placing several different and static design modules. Modular design can save you substantial money and can be easily reconfigurable and customisable.
2. What products/services are you promoting?
The optimal floor space for your business showcase depends greatly on the goods and services displayed at the event. Think type of products/services, quantity, and quality.
A great idea is to focus on a primary or new product/range that can easily be displayed at the event. Also, you could make use of graphics, video displays and visuals to promote a larger item or an extensive line of products which cannot physically be brought at the event. If you have booked a small stand space, do not overcrowd it with too many products.
3. What do you want to achieve by participating in the event?
Finally, your business goals will have a great impact on the size of your choice of exhibition stand at the event. Are you just attending to create an awareness of your company or brand? Perhaps a smaller stand space would be better suited at this stage. However, a small size does not mean that you have to skimp on quality. If your stand is small, opt for a quality presentation of your brand.
Are you launching a new product or a new campaign? If you wanted to make a statement, you could choose a bigger space with more display and design options. Do you want to offer a product trial or demonstration? Depending on your offer, you could use a larger space to accommodate visitors engaging with your offer at your booth.
In conclusion, the size of your stand does matter, but it has to align with your company’s goals for the event, your display of products/services, and ultimately, your available budget for the trade show.
From design and build and to the manufacturing of exhibition stand, The Exhibitionist has got you covered. Contact us for more information today.
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