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Choosing The Right Exhibition For Your Business

Exhibiting at the right trade show or exhibition can yield good returns on investments and boost your brand. So how does your business make this important decision before involving an exhibition stand supplier?

Below we look at a few factors to consider before deciding which exhibition to attend next.

Have you set your objectives?

Exhibition success relies on knowing your business goals and clearly defining your objectives and strategy for exhibiting before compiling the list with all the trade shows you are looking to attend in a particular year.

Your team may consider various objectives for participating in an exhibition: building brand awareness, interacting with a sizeable audience to make new contacts and increase sales or launching a new product or service.

Your objectives and strategy are also important to determine your exhibition stand’s requirements unique to your brand and positioning, including stand, size, placement and any product display, AV or marketing signage needed.

Furthermore, based on your goals, you can decide whether you need a customised exhibition stand solution or a reusable modular solution that you can use at multiple events.

How much budget do you have to invest?

Your budget can further help streamline your potential exhibition and trade shows options. Plan your exhibition budget carefully before booking your stand space because exhibition costs can easily climb.

Consider the total costs requirements for every exhibition of your business interest, which include everything from registration fees and exhibition stand to marketing, travel and on-site expenses. Plan ahead to avoid unnecessary hassles and expenses.

Next, look out for trade shows within your budget, but do not dismiss both large industry trade shows and smaller exhibitions which may be of particular interest to your market and can fulfil your objectives.

Lastly, factor in each exhibition’s location, venue, demographics, attendee numbers, previous show statistics, reputation, popularity and history. These factors should be a good starting point to chose the right exhibition for your business to suit your brand and goals.

The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.


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