Just attending a trade show is not good enough. To maximise the possibilities trade shows and exhibitions provide, do all the necessary homework. Thankfully, we made it easier for your business to get the best out of your next exhibition.
1. Know Your Audience
When deciding which shows to attend, you have to figure out specifically your target audience at the exhibition. Knowing the demographics is key to your exhibiting success. Research your target market to find out which shows they are attending, and the preferred locations and regions. Consider both smaller local events and larger industry trade shows.
2. Do the Planning
Planning includes listing all your reasons for wanting to exhibit and working out which shows are best suited for your business and target audience. Identify shows with a high percentage of attendees that fit your customer profile. Get organised with a trade show planning timeline.
3. Back-Up Your Presence
Have a marketing plan in place to back up your exhibition presence and increase your potential audience. Ask exhibition organisers about marketing opportunities available. Get involved and use official trade show social media channels and hashtags to promote your attendance and expand your reach.
4. Measure Success
Decide how your business is going to measure its success at the trade show and devise a follow-up plan to make the most of your exhibition booth attendance. Use the organiser’s lead generation strategies, or create and implement a lead collection system to capture your visitors’ relevant information.
5. Choose Your Ideal Stand
Once you know which trade shows you want to attend and the planning is in progress, take time to choose your space and exhibition stand design. Depending on the show, you may need a unique custom exhibition stand, a portable display or a reusable modular solution that you can use at multiple events.
The right exhibition and the ideal stand solution for your business can add significant brand value and generate high-quality leads. A professional exhibition stand supplier can assist you in finding the ideal fit for the time, money and energy your business invests in the exhibition.
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.