A well-executed exhibition stand design can make a big difference in your brand’s awareness and engagement with the public and potential clients at trade shows.
Aside from requesting previous client testimonials to gauge your decision, ask your potential contractor and stand builder these important questions before you place the order to minimise potential risks.
1. What major exhibitions are you catering for every year?
Take a look at the exhibitions and trade shows that have happened lately. Your exhibition stand designer of choice should be informed of the newest trade booth design trends and be regularly engaged in providing design solutions for major events showcases.
2. How familiar are you with the industry?
It is preferable to choose a professional who has built, and designed exhibition stands to reflect the branding and appeal of the industry your brand is representing. The ideal stand supplier should have an understanding of your industry and its language of visual communication.
3. How well do you perceive corporate identity?
It is essential that your exhibition stand designer understands the message behind your corporate branding to guide the customer experience in the right direction. Ensure your supplier can reflect your brand identity through the visual elements of the exhibition booth.
4. What budgets do you usually work with?
The budget needed to design and implement previous stands erected by your potential contractors will give you a good idea of their general capabilities, requirements and risk management. It also balances your expectations and determines whether you are a good fit or not to proceed with the project.
The above questions are just the starting point, but many companies fail to discuss these with their stand builders and designers before proceeding with their requirements. A professional exhibition stand designer should be able to address your concerns openly.
The Exhibitionist focuses on the design, build and manufacturing of bespoke exhibition platforms. From the design and build to the manufacturing of exhibition stands, The Exhibitionist has got you covered.